The History of Ducati

See more about the history of Ducati and why its motorbikes are so popular worldwide

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Ducati, founded in 1926 by brothers Adriano and Marcello Ducati, initially manufactured components for radios before expanding its production to motorbikes from 1935.

During the Second World War, the company dedicated itself to manufacturing military products, including generators and boat engines. After the war, it resumed production of civilian motorbikes and in 1950 launched the Cucciolo, its first mass-produced motorbike.

In the 1960s, the brand consolidated its reputation for building high-performance motorbikes. In 1971, it introduced the Desmo engine, characterised by desmodermic valve timing, giving Ducati motorbikes speed and reliability on the racetrack.

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The triumphant entry into the American market came in 1971 with the 750cc Super Sport, which achieved immediate success, winning races and setting world records.

In 1988, the brand was acquired by Cagiva, which also owned MV Agusta. Under this management, Ducati expanded its production to larger displacement motorbikes. The launch of the 916 in 1996 solidified Ducati's position by winning several Superbike world championships.

In 2005, Investindustrial acquired the majority of the shares, and in 2012 Audi AG, a subsidiary of the Volkswagen Group, obtained a majority stake in Ducati.

Today, the brand's motorbikes are known for their performance and style, with the Panigale, a super-lightweight sports bike with a V4 engine, standing out.

The company offers a variety of models, including cruisers, adventure bikes and electric bikes, and is revered in more than 80 countries around the world, with factories in Italy, Brazil and Thailand. Ducati motorbikes remain among the most desired on contemporary roads.

Read on to find out more about Ducati's motorbike models and some of the brand's curiosities.

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Ducati in Brazil

Ducati has established a presence in Brazil since the early 1990s, selling its motorbikes through an extensive network of authorised dealerships throughout the country.

Among the brand's most popular models in Brazil are the Panigale, Multistrada and Monster. These motorbikes are recognised for their exceptional performance, striking style and economic appeal.

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Remaining the leader in the Brazilian motorbike market, the brand has gained a diverse fan base and is sought after by riders of all ages.

The brand's reputation, coupled with the quality and innovation of its products, contributes to its prominent position on the Brazilian two-wheeler scene.

Panigale

The Panigale, Ducati's flagship, is an exceptional motorbike powered by a V4 engine and characterised by an extraordinarily light chassis.

Developed to meet the expectations of motorcyclists looking for the pinnacle in performance and style, the Panigale stands out as an ideal choice for those who value the ultimate riding experience.

Multistrada

The Multistrada, Ducati's versatile adventure bike, is equipped with a robust twin-cylinder engine and offers a comfortable riding position.

Designed to meet the needs of motorcyclists who want to explore the open road, the Multistrada stands out as an ideal choice for those seeking versatility and performance on their journeys.

Monster model

The Monster, Ducati's iconic naked bike model, features a simple design and a powerful twin-cylinder engine.

Designed for motorcyclists who value classic Italian style, the Monster is the perfect choice.

Ducati motorbikes have a solid reputation and are an object of great desire. In Brazil, this passion for the brand's motorbikes has a long history and the company's products are known for offering performance, style and good value for money.

Maintenance

The brand's motorbikes are known for their relative ease of maintenance, with the company making an extensive range of spare parts and accessories readily available in Brazil.

In addition, Ducati has a comprehensive network of authorised service centres throughout the country. Compared to other countries, the cost of maintaining a Ducati motorbike in Brazil is considered relatively low.

This low cost is due to the availability of spare parts at affordable prices and the competitive rates offered by the company's authorised service centres in the country.

Conclusion

In short, Ducati motorbikes are recognised for their distinctive performance and style. However, they face challenges in the Brazilian market, with a limited availability of authorised dealers.

In addition, the maintenance of these motorbikes can be considered relatively expensive due to the cost of spare parts and services.

Despite these drawbacks, the company's motorbikes remain highly desirable, standing out as high-quality machines on the road. If you're looking for a motorbike that combines style, performance and exclusivity, a Ducati is certainly worth considering.

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The History of Ducati

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